The NCAA has launched a new 30-second video called "Change," showcasing significant reforms taking place within the Association. Premiering on Selection Sunday, the spot will air during the Division I Men's and Women's Basketball Championships on broadcast and in venues.
"Change" focuses on transformative initiatives aimed at providing more benefits to student-athletes. The NCAA is now requiring all Division I schools to offer guaranteed scholarships, tutoring support, expanded access to health care, and enhanced mental health support services. Additionally, new bylaws are being advanced to improve outcomes for student-athletes profiting from their name, image, and likeness.
Effective August 1, the NCAA will mandate increased support for Division I student-athletes' physical, mental, and academic well-being. It has also adopted new Mental Health Best Practices that all members must follow, addressing issues such as mental health and sports betting, social media, corruption in sport, suicide, and name, image, and likeness.
Furthermore, starting in August, the NCAA will provide student-athletes across all divisions access to post-eligibility insurance to cover injuries occurring while playing for their school, for two years after completing their college athletics experience.
NCAA student-athletes are achieving record graduation rates, with teams in this year's Division I Men's and Women's Basketball Championships boasting a combined four-cohort average Graduation Success Rate of 90%. Women's teams have an average of 96%, while men's teams have an average of 84%.
The NCAA is also working on recommendations to modernize Division I, including creating a subdivision for higher-resourced schools and providing members with more flexibility in student-athlete educational benefits and NIL agreements.
To protect student-athletes from the risks of sports betting, the NCAA has partnered with industry experts to provide education, prevent harassment on social media, and monitor competition integrity. The Association recently launched its Draw the Line campaign to prioritize student-athlete education on the effects of sports betting.
The "Change" campaign will continue to air over the next year in broadcast, at NCAA championships, and on NCAA-owned social platforms.
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