Taylor Swift's relationship with Travis Kelce reportedly contributes over $330 million in brand value to the NFL and the Kansas City Chiefs this season, according to data from Apex Marketing Group.
The estimated brand value includes various media platforms like print, digital, radio, television, highlights, and social media monitoring since Swift's first attendance at a Chiefs game in September. Digital content and online news are identified as the primary contributors to this brand value.
The substantial increase from October reflects the ongoing attention generated by the couple, nicknamed 'KelSwift,' with Taylor attending 12 out of the Chiefs' 18 games this season, including playoff matches leading up to Super Bowl LVIII.
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