Super Bowl LIX, the longest in history, has also become the most-watched program in television history, according to Nielsen and Adobe Analytics.
The thrilling overtime victory of the Kansas City Chiefs over the San Francisco 49ers on Sunday night averaged a staggering 123.4 million viewers across television and streaming platforms, surpassing last year's record of 115.1 million viewers. This marks a remarkable 7% increase in viewership.
The game was broadcasted on CBS, Nickelodeon, and Univision, and streamed on Paramount+ and the NFL's digital platforms. A record-breaking 202.4 million viewers watched at least part of the game across all networks, marking a significant 10% jump from the previous year.
The CBS broadcast alone averaged 120 million viewers, breaking the network's previous Super Bowl record. The increase in viewership can partly be attributed to Nielsen's inclusion of out-of-home viewers in its ratings, which expanded to all 50 states this year.
This historic Super Bowl, only the second to go to overtime, saw the Kansas City Chiefs emerge victorious with a 25-22 win after a thrilling back-and-forth battle. The game's intensity was further heightened by the presence of pop superstar Taylor Swift, who attended the event as the partner of Chiefs tight end Travis Kelce.
Super Bowl LIX's record-breaking viewership continues the upward trend in NFL viewership, with the playoffs averaging 38.5 million viewers and the regular season tied for the second-highest average since 1995.
Additionally, Univision's broadcast of the Super Bowl averaged over 2.2 million viewers, marking the highest viewership for a Spanish-language network in Super Bowl history.
The remarkable success of Super Bowl LIX underscores the enduring appeal and popularity of the NFL among audiences, cementing its status as a cultural phenomenon.
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